Never miss the music/concert

with Shadi...

PROJECT OVERVIEW

THE CHALLENGE

Saman has been going out with his girlfriend for the past 3 years and their 4 years anniversary is coming up. they both share similar interests in music. Their favorite band was playing a gig around the same time and place they meet 4 years ago.

Saman missed out on purchasing tickets as the offline advertising was poorly executed and has been extremely busy at work to check online ticket purchasing websites.

THE SOLUTION

Through the use of Shadi and push notifications Saman would be been alerted to the fact that the band was touring again not only would he have been able to set a reminder and schedule ticket purchases. He would be able to keep up to date with his other favorite bands.

THE PROCESS

Timeline: 6 weeks


My Roles: UX research, competitor research, the wireframing

 

Tools:  Photoshop, Adobe XD

 

Research Tools: comparative & competitive analysis, user research, persona creation, task analysis, user flow, wire-framing, paper prototype. 

DISCOVER

THE NEEDS

In the beginner of the project, we drafted survey questions. we shared the survey with 30 individuals who were studying Music at the Isfahan University of Art by using the Snowball sampling technique to help us to have more participants.

We analyzed the results and found these following insights:

COMPETITORS & FEATURE COMPARISON

We searched to find some applications which might help people to discover new and old music, artists, concerts, tickets, and discographies. We conducted a competitive analysis on current apps to compare and evaluate features, performances, strategies, thus to have a clear view about the features of our product and how they should work together. 

NASIM

COMPARE

APARAT

DIGIKALA

IRANPROUD

AFFINITY MAPPING

We created an affinity diagram, grouping key information from our interviews and survey responses into three groups that would be the basis for our personas.

We were sorting our user interview data and survey responses on our affinity diagram to create the personas

PERSONAS

We then used those user groups to create our personas: Sima Jonze, Saman Entezari.

DEFINE

MAIN PAGE

ARTIST PAGE 

VENUE/GIG PAGE

INFORMATION ARCHITECTURE

SHADI

FEATURE PRIORITISATION

Based on the goals and needs of our personas, we listed out possible features that had been developed during ideation to prioritize those features and create our MVP ( Minimum Viable Product).

DEVELOP

PAPER PROTOTYPES

SIGN UP THINKING

SIGN UP

USER DATA

LAUNCH EXPERIENCE

SEARCHING ON SHADI

PATHS & CORES

PATHS & CORES

SOCIAL

DELIEVER

DESIGN WIREFRAMING

DESIGN USER FLOW

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FINAL PROTOTYPE

CONCLUSION

Early during this project, solving the problem of food pantries seemed like an insurmountable task because there were too many factors outside of our control and risky. However, our research showed that nothing is impossible. We found a way to talk and interact with guests deeply. Without that, we couldn't go forward in this project. The biggest lesson in this project for me is this fact that as a designer this is my task to find an innovative way to gain the information I need.

Call© 2018 Niloo Alavi. All rights reserved.

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