Never miss the music/concert
Saman has been going out with his girlfriend for the past 3 years and their 4 years anniversary is coming up. they both share similar interests in music. Their favorite band was playing a gig around the same time and place they meet 4 years ago.
Saman missed out on purchasing tickets as the offline advertising was poorly executed and has been extremely busy at work to check online ticket purchasing websites.
Through the use of Shadi and push notifications Saman would be been alerted to the fact that the band was touring again not only would he have been able to set a reminder and schedule ticket purchases. He would be able to keep up to date with his other favorite bands.
Timeline: 6 weeks
My Roles: UX research, competitor research, the wireframing
Tools: Photoshop, Adobe XD
Research Tools: comparative & competitive analysis, user research, persona creation, task analysis, user flow, wire-framing, paper prototype.
In the beginner of the project, we drafted survey questions. we shared the survey with 30 individuals who were studying Music at the Isfahan University of Art by using the Snowball sampling technique to help us to have more participants.
We analyzed the results and found these following insights:
COMPETITORS & FEATURE COMPARISON
We searched to find some applications which might help people to discover new and old music, artists, concerts, tickets, and discographies. We conducted a competitive analysis on current apps to compare and evaluate features, performances, strategies, thus to have a clear view about the features of our product and how they should work together.
We created an affinity diagram, grouping key information from our interviews and survey responses into three groups that would be the basis for our personas.
We were sorting our user interview data and survey responses on our affinity diagram to create the personas
We then used those user groups to create our personas: Sima Jonze, Saman Entezari.
Based on the goals and needs of our personas, we listed out possible features that had been developed during ideation to prioritize those features and create our MVP ( Minimum Viable Product).